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Just like in any business, failure to attract new customers will inevitably lead to failure. Therefore, it is imperative to the success of any network marketing business to have an effective marketing plan.

There are two marketing models in network marketing. They are:

Sales Model

This approach advocates having a new distributor make a list of 100 people they know that they could introduce to the opportunity. Once the list is completed, the new distributor and his sponsor call each name on the list, attempting to sell the person your opportunity or product. However, 90% of the people who utilize this model fail because the odds of finding a qualified customer in any average group of 100 people is very low. Tom Hopkins, the master salesman, couldn’t find more than five customers in this group. That’s a 95% rejection rate! What’s going to happen when the untrained beginner contacts this same list? He will encounter massive rejection, followed by disappointment and failure. That’s why most people quit network marketing within their first few months in the business.

Marketing Model

In the marketing model, you present your opportunity to several people, using various methods, and then let them contact you if they are interested. This helps you to identify people who are truly interested in your business opportunity, and it eliminates much of the rejection of the traditional sales model. First, you make a list of 20-30 sharp, opportunity-oriented people who you think would be interested in earning an extra stream of income. You then ask your sponsor to help you put together a package of the company’s top prospecting materials such as video or audio material, brochures, company news reports, etc.

You then mail or give these to each of your best people, and tell them how excited you are about your new opportunity, and tell them that you don’t know if this would interest them, but you would like them to read or listen to the material, and interested people that you meet during your daily activities. When you follow up with these people, you simply ask, “What did you thin?” This helps to eliminate a lot of the rejection of selling because you are letting the company’s materials present your opportunity, and you are only offering your information to people who find a need for this opportunity at this time in their lives, and if they would like to add another stream of income to the future.

Another way to attract new prospects is to put small ads in the local newspapers, informing people about your opportunity to create income. In your ad you place a special toll free number with a prerecorded message for people to respond to if they are interested. They then leave their name, address, and telephone number on your voice mail, and you send them the package of information and follow up in a few days. This helps you find people who are looking for your opportunity.

When you are involved with a company with excellent marketing materials, it greatly increases your chances for success. You have high quality packages of information to give to your prospects, and you can send them to the company web site, hot lines, or conference calls. You also need a sponsor or upline support to help you to follow up with your interested prospects. Your sponsor will help you present your opportunity with a three-way cal to your prospect.

Although you don’t have to be a salesperson and use “high pressure techniques” to be successful in network marketing, you will have to sell some products. You will need to present information about the products or business opportunity and then ask the person for an order. A good upline team will train you on how to properly present, ask for the order, answer the questions, and handle objections. When considering which company to choose, ask yourself if the company has marketing materials to help you present your opportunity. Do they have proven methods to help me recruit? Is there someone who will personally help me present the information and sponsor people? Do they have well-written ads with a good response rate? Are there recorded calls that I can use for my voice mail system? How successful has their marketing plan worked for other people?

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life. If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report “10 Mistakes That Continue Costing You Thousands.” After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

Judging by the popularity of instant message programs, chat
rooms, and discussion forums, it would seem logical to
conclude that people enjoy interacting with one another in
an almost anonymous, virtual environment. Although people
enjoy the anonymity they still crave attention and
relationships with other people. Sometimes, the internet is
so impersonal, and cold that getting a nice email from an
actual person that doesn’t want your money is almost
exciting.

People especially enjoy interacting with those of similar
interests. Why not use this to the advantage of your
business? Internet marketers don’t usually have anybody in
their lives that shares the same passion. And, as a whole,
Internet marketers are very passionate about what they do
and love discussing it with others who share that same
passion. By creating friendships with other online
marketers in your niche you open yourself up to a world of
possibilities.

The ability to build an alliance with someone powerful and
successful in your field is literally priceless. A lot of
businesses survive on their contacts alone. With a good
contact you open up to joint ventures, exchange of
information and ideas. Affiliate partnerships, market
research, years of experience, links to your site These
friendly contacts, all which are call “alliances,” can
provide you with the leverage that you need, not only to
learn quickly, but to market your product to large
audiences of people fast.

Having an alliance is many times better than just proposing
a joint venture to someone for several reasons. First, a
joint venture proposal to someone you don’t know will be
treated with so much skepticism that your chances are slim
to none. Whereas getting a JV proposal from a trusted
contact whom you have been exchanging emails with regularly
for a couple weeks will get much more consideration.
Building up a friendly alliance with someone online is a
lot like making friends in the real world. People don’t
like to be badgered, they don’t like know it alls, they
don’t like back-stabbers, they don’t like needy people, and
they don’t like it if you follow them around and use up
their time.

It is recommended contacting someone for the first time via
a short email. Compliment their site, explain who you are,
and then ask them a simple question that wouldn’t
compromise their business. This way, you won’t use up too
much of their time but your inquiry demands a response.
When they email you back, follow a similar format but offer
more information about yourself. Write a longer email. Try
to keep a volley going back and forth and after a while see
if they have an IM name. Infuse your emails with your
personality and become curious about them, their
motivations, and their life. Before long, you will have a
friendly business contact with someone that could pay off
in infinite ways.

Getting business alliances to promote your product Before
seeking to ask a business alliance for any favors, such as
blasting your ad their list. You must already have a
powerful, proven sales process in place before you seek
their counsel and/or assistance. Do not become overzealous
and assume that someone has the same belief and passion for
your product as you do. All too often we become prideful
and think that our product is the best when, in fact,
others do not share the same appreciation. If you are
seeking to have someone with a big list send out an
advertisement for you product you would have to be careful
in how you went about it.

Someone with a big list and a successful business is, most
likely, busy. They probably get hundreds of emails a day.
Unless your proposal is credible and attractive to them it
will not get consideration. The majority of people and
especially entrepreneurs are cautious by nature. They will
not undertake a joint venture unless you can prove that you
can make them money, that you are reliable, and that your
product will not tarnish their reputation. Make sure that
you don’t waste their time. Don’t insult them with a hyped
up sales pitch about how much money they can make if they
sell your product. If you are trying to get them to mail
something to their list about your product include
statistics, documentation, and, if possible, your actual
product.

Find an ad that pulls extremely well, through testing. Know
the conversion ratio and have everything documented. Let
them know that you are legitimate and that you are selling
a high quality product. Nobody wants to get involved with
someone who is going to tarnish their reputation. Give them
specific, documented conversion statistics from similar
advertising campaigns Make sure and state what is in it for
them. Are they going to get a share of your backend
profits? Are you going to sell their product to your list?
Tell them that promotions for your product have been going
well.

Tell them that your particular ad converts at a specific
ratio. Tell them that you think they should give it a shot.
You do, of course, want to be sure that what you are
recommending will turn out to be profitable for them.
Otherwise, they won’t ever work with you again. And don’t
just pop this sales pitch out of no where or the person
will feel used. It might be a good idea only to mention the
idea and then if they sound interested fill them in with
the details.

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