Judging by the popularity of instant message programs, chat
rooms, and discussion forums, it would seem logical to
conclude that people enjoy interacting with one another in
an almost anonymous, virtual environment. Although people
enjoy the anonymity they still crave attention and
relationships with other people. Sometimes, the internet is
so impersonal, and cold that getting a nice email from an
actual person that doesn’t want your money is almost
exciting.
People especially enjoy interacting with those of similar
interests. Why not use this to the advantage of your
business? Internet marketers don’t usually have anybody in
their lives that shares the same passion. And, as a whole,
Internet marketers are very passionate about what they do
and love discussing it with others who share that same
passion. By creating friendships with other online
marketers in your niche you open yourself up to a world of
possibilities.
The ability to build an alliance with someone powerful and
successful in your field is literally priceless. A lot of
businesses survive on their contacts alone. With a good
contact you open up to joint ventures, exchange of
information and ideas. Affiliate partnerships, market
research, years of experience, links to your site These
friendly contacts, all which are call “alliances,” can
provide you with the leverage that you need, not only to
learn quickly, but to market your product to large
audiences of people fast.
Having an alliance is many times better than just proposing
a joint venture to someone for several reasons. First, a
joint venture proposal to someone you don’t know will be
treated with so much skepticism that your chances are slim
to none. Whereas getting a JV proposal from a trusted
contact whom you have been exchanging emails with regularly
for a couple weeks will get much more consideration.
Building up a friendly alliance with someone online is a
lot like making friends in the real world. People don’t
like to be badgered, they don’t like know it alls, they
don’t like back-stabbers, they don’t like needy people, and
they don’t like it if you follow them around and use up
their time.
It is recommended contacting someone for the first time via
a short email. Compliment their site, explain who you are,
and then ask them a simple question that wouldn’t
compromise their business. This way, you won’t use up too
much of their time but your inquiry demands a response.
When they email you back, follow a similar format but offer
more information about yourself. Write a longer email. Try
to keep a volley going back and forth and after a while see
if they have an IM name. Infuse your emails with your
personality and become curious about them, their
motivations, and their life. Before long, you will have a
friendly business contact with someone that could pay off
in infinite ways.
Getting business alliances to promote your product Before
seeking to ask a business alliance for any favors, such as
blasting your ad their list. You must already have a
powerful, proven sales process in place before you seek
their counsel and/or assistance. Do not become overzealous
and assume that someone has the same belief and passion for
your product as you do. All too often we become prideful
and think that our product is the best when, in fact,
others do not share the same appreciation. If you are
seeking to have someone with a big list send out an
advertisement for you product you would have to be careful
in how you went about it.
Someone with a big list and a successful business is, most
likely, busy. They probably get hundreds of emails a day.
Unless your proposal is credible and attractive to them it
will not get consideration. The majority of people and
especially entrepreneurs are cautious by nature. They will
not undertake a joint venture unless you can prove that you
can make them money, that you are reliable, and that your
product will not tarnish their reputation. Make sure that
you don’t waste their time. Don’t insult them with a hyped
up sales pitch about how much money they can make if they
sell your product. If you are trying to get them to mail
something to their list about your product include
statistics, documentation, and, if possible, your actual
product.
Find an ad that pulls extremely well, through testing. Know
the conversion ratio and have everything documented. Let
them know that you are legitimate and that you are selling
a high quality product. Nobody wants to get involved with
someone who is going to tarnish their reputation. Give them
specific, documented conversion statistics from similar
advertising campaigns Make sure and state what is in it for
them. Are they going to get a share of your backend
profits? Are you going to sell their product to your list?
Tell them that promotions for your product have been going
well.
Tell them that your particular ad converts at a specific
ratio. Tell them that you think they should give it a shot.
You do, of course, want to be sure that what you are
recommending will turn out to be profitable for them.
Otherwise, they won’t ever work with you again. And don’t
just pop this sales pitch out of no where or the person
will feel used. It might be a good idea only to mention the
idea and then if they sound interested fill them in with
the details.
You may publish this article in your ezine, newsletter on
your web site as long as the byline is included and the
article is included in it’s entirety. I also ask that you
activate any html links found in the article and in the
byline. Please send a courtesy link or email where you
publish to: support@multiplestreammktg.com
Copyright 2005
Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow
their business fast, and without spending a fortune in marketing and automation. http://www.realbusinessleads.com
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